by Tyler Ashbridge, Shawn Martin

The Challenge

A global technology company wanted to transform its own digital capabilities to enable new operating models across the enterprise and improve the speed to market and customer experience of its cloud-based solutions. Converting this strategic objective into an executable plan across a large and complex organization had resulted in overlapping information, unclear accountabilities and redundancy, among other problems. The company engaged Point B to define, develop and refine the end-to-end flow of information across the company’s Business, Engineering and Launch teams to streamline and accelerate the process of new strategy implementation.

Creating cohesion   

Point B utilized Business Intelligence and Analytics capabilities to shift the company’s flow of information from tactical to outcome-focused. We worked with operational leadership to facilitate connections between teams and advance a clearer understanding of data flow and value creation. We then planned and built the tools, technology, processes and documentation to support the efficient, effective and scalable delivery of information. Point B also consulted with executives to help them better understand the data that drives successful decision making.

Laying the groundwork

We established three courses of action to address information needs at the work stream, management and executive levels.

Clarify. Not only did we develop a clear strategy definition, we also brought clarity to the interactions between the Business, Engineering and Launch groups.

Simplify. To minimize complexity, we helped simplify the client’s data management model and align it to the new strategy.

Unify. We built data-driven links between strategy and execution, allowing measurement of success in market opportunity and adoption.

Actionable results

Our cross-company launch management program provides new levels of transparency and accountability that position the operations team for long-term success. By focusing on outcomes and data-driven decision making, management has the actionable information it needs to convert strategic objectives into value realization. What’s more, company leaders are able to see what’s possible – putting them in a better position to expand the scope of future endeavors.