by Julie Smith — July 27, 2018

Gen Z, the generation comprised roughly of 70 million 7-22 year-olds, has found their voice in activism and purchasing power, and are just starting to make an impact in the workforce. With influence of close to $200 Billion1 in annual spending and 93% of their households2, Gen Z is poised to rival Millennials for our attention.

Entrepreneurial, resilient, driven, and interconnected, this generation of digital natives is already having an impact on every facet of our society. Below is a snapshot of the formative trends that have shaped this generation (so far), key characteristics they display, and what this means as you connect with this generation in both the marketplace and workforce.



1. Source: Mintel. Learn more here
2. Souce: Cassandra Report. Learn more here