As sales results pour in from Black Friday and Cyber Monday shopping events, it’s becoming increasingly evident that online and mobile sales are becoming significant sources of revenue for retail companies, even for those retailers previously known only for their brick and mortar presence.
A sampling of retailer data from this season’s holiday shopping kickoff demonstrates the ongoing shift of shoppers towards online and mobile devices. According to the National Retail Federation, more than 103 million shoppers made a purchase via their desktop and smartphones or tablets during the Thanksgiving weekend. On Thanksgiving Day, the software firm Adobe reported that between midnight and 5:30 p.m. ET, some $1 billion worth of sales had been generated in online sales -- an increase of 22% over the previous Thanksgiving, with over 26% of sales from mobile devices. Adobe further projects total mobile sales to reach 29%, a record.
These noteworthy increases continue to illustrate the changing customer shopping journey that crosses all channels. Customers are buying when and where they want, which continues to pressure retailers to meet the demand. Heightened customer expectations, especially those related to shipping and/or pickup in store, are pushing operations to a breaking point.
At Point B, we regularly monitor the shifting landscape and utilize that insight in our work with clients to help them meet these important challenges. An example of this forward-thinking insight can be found in the recently published paper, “Rules for Winning in Omni-Channel Fulfillment”, which reviews some of the key success factors necessary for Omni-Channel fulfillment.