Success in business isn't just about making the right products—it's about creating value for your customers. You can have a great product but target the wrong set of customers, or the right set of customers but the wrong business model. To be successful, you need to understand what your customers see as valuable, and you need to know what your customer experience looks like from the ground up. Point B offers product management consulting that can help. By focusing on what you're delivering to customers and how you're delivering it, we'll help you make the most out of existing customers, gain access to new customers, and win even in highly competitive markets.

Our Expertise

Customer & Market Analysis

If you want to grow your business, thorough, insightful analysis of your customers and your markets can help. For example, through customer segmentation, we can tell you who your most profitable customers are—and how to reach them. We'll lead you through the competitive landscape with incisive, thoughtful analysis, and help you define the kinds of customer journey that will help you attract and retain your best customers.

Product Strategy & Planning

We can help you capture value from your products across markets, customer segments, and categories. With thoughtful analysis of your product vision and goals, combined with a clear-eyed look at your pricing, value proposition, core capabilities and challenges, we can help you differentiate your offerings and position yourself strategically.

Launch & Marketing

When it's time to launch, we can help you optimize value and ROI, drive connections with your customers, and keep them coming back. We'll help integrate all your launch activities, from your messaging platforms to your channels, offers, and sales activities, with a launch planning playbook that delivers maximum results.

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How We Help

Consumer Packaged Goods Product Launch

Consumer Packaged Goods Product Launch

Executed success product launch and provided a blueprint for future launches.
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Gaining a 360 Degree View of the Customer

Gaining a 360 Degree View of the Customer

Defined integrated customer strategy with data requirements for each touch point.
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Helping Alaska Airlines Improve Customer Loyalty

Helping Alaska Airlines Improve Customer Loyalty

Improved the airline’s ability to respond to customers and compete in a fast-changing marketplace.
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Bringing Polish to a Cosmetic Company’s eCommerce Business

Bringing Polish to a Cosmetic Company’s eCommerce Business

Nothing in its brick-and-mortar success prepared the company for the massive ecommerce response.
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Unleashing New-Product Success

Unleashing New-Product Success

How do you follow your first big hit?
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Insights & People

Selling Health Plans and Services Online

Selling Health Plans and Services Online

Online sales of health plans and services put consumers in the driver's seat. A lesson in history can help your organization get ready.
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Marketing Healthcare Exchanges to Meet the Individual Consumer

Marketing Healthcare Exchanges to Meet the Individual Consumer

To succeed, exchange providers must be laser-focused on consumers.
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Strategy and the Last Mile

Strategy and the Last Mile

Strategy deployment ensures that your people are contributing to the organization.
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Do Your Customers Suffer from a Case of Mistaken Identity?

Do Your Customers Suffer from a Case of Mistaken Identity?

Build loyalty by better understanding your customers.
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