Success in business isn't just about making the right products—it's about creating value for your customers. You can have a great product but target the wrong set of customers, or the right set of customers but the wrong business model. To be successful, you need to understand what your customers see as valuable, and you need to know what your customer experience looks like from the ground up. Point B offers product management consulting that can help. By focusing on what you're delivering to customers and how you're delivering it, we'll help you make the most out of existing customers, gain access to new customers, and win even in highly competitive markets.
Customer & Market Analysis
If you want to grow your business, thorough, insightful analysis of your customers and your markets can help. For example, through customer segmentation, we can tell you who your most profitable customers are—and how to reach them. We'll lead you through the competitive landscape with incisive, thoughtful analysis, and help you define the kinds of customer journey that will help you attract and retain your best customers.
Product Strategy & Planning
We can help you capture value from your products across markets, customer segments, and categories. With thoughtful analysis of your product vision and goals, combined with a clear-eyed look at your pricing, value proposition, core capabilities and challenges, we can help you differentiate your offerings and position yourself strategically.
Launch & Marketing
When it's time to launch, we can help you optimize value and ROI, drive connections with your customers, and keep them coming back. We'll help integrate all your launch activities, from your messaging platforms to your channels, offers, and sales activities, with a launch planning playbook that delivers maximum results.
How We Help
Consumer Packaged Goods Product Launch
Gaining a 360 Degree View of the Customer
Helping Alaska Airlines Improve Customer Loyalty
Bringing Polish to a Cosmetic Company’s eCommerce Business
Unleashing New-Product Success